Press Release

ALL-PRO CENTER, PENN STATION TEAM UP FOR "SATURDAY" PROMOTION

FOR RELEASE:  July 28, 2006

CONTACT:  David Ayers
   MZD
   (317) 554-6357 or (317) 502-8536

ALL-PRO CENTER, PENN STATION TEAM UP FOR "SATURDAY" PROMOTION

Promotional Blitz to Include Ads on TV, Radio & Online

INDIANAPOLIS - With football season just around the corner, officials representing Penn Station East Coast Subs today announced it is launching a unique ?Saturday? promotion involving Indianapolis All-Pro Center Jeff Saturday.

The promotion, set to begin Aug. 12th, offers patrons of the restaurant (at participating locations in Central Indiana) a small, fresh cut order of fries and a 21-ounce drink for 63 cents, with the purchase of a regular-priced medium or large sub. The offer is valid every Saturday throughout the football season. 

"We're excited to continue our relationship with Jeff and offer our fans a great deal, that's sure to make Penn Station the place to go for the best sandwich in town," says Penn Station President Craig Dunaway. 

For his part, Saturday says he's pleased to participate in the fan-friendly promotion.

"I am excited to be a part of this promotion with Penn Station. 63 cents for a fresh cut fry and a drink is a great deal," says Saturday, who will appear in a series of print, broadcast (radio and TV) and online advertisements for the promotion wearing his #63 jersey.
 
* * *
From its uniquely designed open kitchen, Penn Station?s meats and vegetables are grilled to order, with a menu featuring fresh-cut French fries and hand-squeezed lemonade. The original Philly cheesesteak is the restaurant?s most popular item from its selection of 14 sandwiches.

Founded in 1985, Penn Station East Coast Subs is based in Cincinnati, Ohio, and operates 160 locations, primarily in the Midwest and Southeast.


# # #